2: How effective is the combination of your main product and anacilly texts?

The techniques in the various media used in both the music video and digi-pack are consistent

in the use of the torn and crushed newspaper effect giving a rich and layered texture to the backgrounds, denoted particularly by the magazine advertisement. The advert emphasizes the subject in clear block capitals, however with a subtle grain effect added throughout the text. The almost transparent red layer highlights the Guns 'n' Roses headline and stresses the importance and subject of the poster. The variety of font size is important as it accentuates the 'DELUX DEBUT BONUS CD PACKAGE', which entices the consumer with persuasive language, a key sales tactic, leading to the smaller yet noticeable white text below that provides contrast with the dim background displaying the bonus features of the CD. A bonus track and booklet providing information on the band and other aspects to find out upon purchase, leaving room for the consumer to interpret what 'MUCH MORE' could be in the booklet. The release date is dominant and in a large font, the same size as the 'DELUX DEBUT' text to ensure the consumer will recognize, giving connotations of anticipation. The quote 'IT WILL BRING YOU TO YOUR SHA NA NA NA KNEES' is a clever play on words in which is easily recognisable by any Guns 'n' Roses fan, specifically appealing to the current fan base and magazine editors (in this example, ; 'KERRANG' magazine; a popular rock and metal magazine in which promotes new and upcoming bands as well as current popular bands). Enforcing the buyers decision to buy as it has 5 K's (the equivalent of 5*) from professional music analyzers.

The torn newspaper effect is slightly different from the Magazine advertisement, however is consistent in the cd cover and booklet. I have chose to do this to create a divide between the limited bonus CD package and the advertisements, however give some similarities to colour pallet and the use of the striking red roses to create instinctive connotations.

The front cover consists of a still image taken from the end of our music performance, it creates a sense of realism, the fact that we aren't paying attention to the camera, creating a natural image. The sepia effect was added in relation to the video, after it being majority monochrome, with the narrative with a subtle tinge of colour. The idea of the sepia effect was to reflect this, without a mundane monochrome Cd cover, not having the ability to manipulate the colours to change without the product going into production and having access to holographic materials or two tone plastics.

The vines were added to create a border, however a solid vine border proved to be unsuccessful as it became too square, the idea of rogue and free vines bordering the band members became more metaphoric and relevant, it also lead around to the roses to the spine of the CD where the title and band name are in standard block font to be easily read and recognised in a store if they were stacked, along with the essential barcode identical to the back cover, with the record label and track names, applying the typical conventions of a CD.

The back cover is essentially an enlarged version of the text on the front cover, however applying the lyrics to the debut song 'Welcome to the jungle' with a hole burnt through the middle giving connotations of rebellion and the rogue nature of the bands rock genre, applying continuity to the theme of the fonts, symbols and conventions of a digi-pack overall.