Studio Rehearsal

As part of our pre-production we decided to learn the track and have studio rehearsals so that the performance in our video can be as accurate as possible to follow conventions of the rock video. we experimented with the positioning of the band and decided that the position used in the rehearsals will not be used in the final product as it does nor allow much room for movement of the band or camera. This is some of the footage we captured of this time.

Velvet Revolver - Slither

In this video, we looked at the various aspects that were similar to and different to the video for 'Welcome To The Jungle'

In this video, it is situated in a dark underground room, with crowds of people and girls dancing round sporting a minimal a

mount of clothing. This all ties is with the mise en sce

ne of a classic rock 'n' roll band. The lighting is naturalistic and low key, which contrasts with the clear sound. The singer's face is animated, pulling strange faces that tie in with the rock and roll genre. We see wide shots that cover the whole band, as well as individual medium cloes ups. The lead guitarist, Slash, is an ex - member of the band Guns 'n' Roses, whose song 'Welcome To The Jungle' we used for our music video.

From the beginning of the 'Slither' video, the technique of using of low - key lighting is employed, with red and green colour filters also present, connoting rebellion and a change from the mainstream music scene. The location is a hugely important factor, as it is set in an underground club, which were hugely important in establishing rock and roll as something that severed the cord with 'accepted' music of the time. The scene is bare and uninviting, with stone walls and dim lighting. This is perfect, however, to emphasise rock's unique selling point of the time, the fact that it didn't aim to fall into line with 'normal' pop and folk, didn't appreciate mainstream media coverage and certainly was not overly bothered what the adult consensus thought of the rough venues, simplistic rhythms and full - on hedonism.

Another controversial and iconic selling point of Rock and Roll is the element of drug and alcohol misuse, that many of Velvet Revolver's target audience would find extremely appealing. This is shown almost from the beginning of the video, with a car driving in a sped - up shot, connoting being 'high', and then the lead singer shown topless, making long languid motions with his arms and hips, showing yet more imagery of being inebriated.

Close - up shots of the guitarists playing adds yet more to the mise en scene of rock, showing the musicians as comfortable with their instruments, that the instruments are more an extension of themselves than as external objects. There is an establishing shot of the drummer starting to play, to show that the song is started with a clear rhythm, and the roles of individual band members.

Initial ideas

The production treatment follows from our initial ideas. These were to create a energetic video that mixes the performance of a rock band with a narrative structure related to the lyrics of the piece, during our initial discussions we could not decide on a complete narrative, however we did decide we wanted to shoot in city-areas most likely to be Manchester with is local for all of the group. We also decided on the track which is 'Welcome To The Jungle' (Guns 'n' Roses) as we feel it is a song that will be fun to create the video for and belong to a genre (Rock) that we all enjoy and can relate our interests to.