Monday, 27 September 2010

Production Treatment

Music video:
Welcome To The Jungle

Duration:
4:34

Audience:
The main target audience will be a newer generation of classic rock fans (16-24) however the video should also appeal to older fans of the genre due to the songs popularity as it is a well known classic.

Resume:
The video will be largely performance based with a band adopting a classic rock image and performing the track in a studio setting. Edited between the performance will be a narrative following a the lead vocalist through a grity industiral estate. The concept for this video comes from the lyrics of the song with the city representing the 'concrete-jungle'.

Suggested Elements:
Performance:
The performance section of the video will consist of a Drummer, Bassist, Guitarist and Vocalist performing the track with high energy and the 'sex, drugs and rock 'n' roll attitude' associated with rock music.

Costumes:
The band will be wearing a style a clothing that echos the rockers of the time e.g leather jackets and skin-tight jeans, along with the hairstyles that accompany it to create a complete rockstar image.

Key locations:
The performance sections will be filmed in a studio creating an industrial, factory like image typical of a rock video's mise-en-scene.
The Narrative section will be filmed in a local industrial estate and the surounding areas's that open to ideas.

Mise-en-scene:
The mise-en-scene such as locations, lighting, camerawork and narrative tone will compromise of dark gritty images for the narrative, we plan to film on a day where the weather will natrually lend its self to low key lighting and atmosphere.
Imagery we plan to include such as graffiti and razor wire will be found on location and be taken advantage off.
The stuido performance parts of the video will be in a basic warehouse style setting keeping with rock and roll conventions, we also plan to use studio lights to create interesting shadow imagery and contrasts.


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